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UVODNA REČ
DIREKTORA

    Jačanje integracija u privredi kao dragoceni izvor unutrašnjih rezervi kao i saznanje i zahtevi za sve vecim razvojem tržišta nametnuli su potrebu formiranja poslovnog udruženja punionica mineralnih voda koje je osnovano na skupštini održanoj 26. decembra 1964. godine.

    Poslovno udruženje je kao svoj osnovni zadatak postavilo razvoj poslovne saradnje u svim delatnostima koje mogu voditi napretku proizvodnje, vec-oj rentabilnosti i plasmanu prirodnih mineralnih voda na domacem i inostranom tržištu.

    Mineralna voda je tako postala neophodan i stalan artikal u strukturi potrošnje stanovništva.

    Uporedo sa naglim razvojem privrede u zemlji , rastao je i životni standard naših ljudi, a u skladu sa tim, postepeno je rasla i potrošnja mineralnih voda. Ako ovome dodamo i to da je naša zemlja bogata mineralnim vodama, kao neprocenjivim prirodnim blagom, nije onda ni cudo da je zavladao sve veci interes zas ovu vrstu privredne delatnosti.

    Sve je jasnije da je prirodna mineralna voda „živo bice“, da bi nad njom tebalo stalno „bdeti“, ukoliko hocemo da       je što više i bolje približimo njenom potrošacu.


                Branka Šerovic, direktor poslovnog udruženja

INAUGURAL OF
MANAGER

    Strengthening of integrations in our industry, as a valuable source of internal supplies, and also knowledge and demands the growing development of market, inflicted a need to constitute a business association of industries of mineral water which was found at the meeting, held on the 26th of December 1964.

    Business Association assigned for its basic task - development of business cooperation in all fields which can lead to the production progress , and rise up the profitability and sale of natural mineral water on both domestic and foreign markets.

    Mineral water became a necessary and indispensable article in everybody's life.

    Together with a rapid progress of our industry, life standard was risen to a higher level and mineral water consumption also grew. If we add the fact that our country is rich in mineral water, a priceless natural treasure, it's not so strange that the interests for this type of industry has been rising lately.

    From day to day it is becoming more obvious, that mineral water is very important for our lives, and because of that we should take a good care of it and make a great efforts, to make it more accessible for its customers.


Branka Serovic, manager of business association